Mystic Forest was born from a simple yet revolutionary idea: create premium instant tea that requires no brewing while maintaining the authentic flavors and aromas of traditional tea.
After witnessing how busy lifestyles were preventing people from enjoying proper cups of tea, we were committed to finding a solution.
After endless years of research, countless experiments and collaboration with tea masters from across India, Mystic Forest has been officially launched!
The passionate individuals behind Mystic Forest who are committed to bringing you the finest
instant tea experience.
He is a seasoned executive with 27 years of experience leading world-renowned brands. He holds a Master of Business Administration (MBA) from Owen Graduate School of Management at Vanderbilt University, USA, and is a graduate of the prestigious Shri Ram College of Commerce (SRCC) in Delhi.
Anuj has always believed in exploring unchartered territories to reach new heights with innovative ventures undertaken.
In the last two decades, Anuj has demonstrably excelled in managing all facets of the global brand "Swiss Military" as its Managing Director Worldwide.
He brings over 22 years of rich and diverse business experience across the tea, hospitality, and paper industries. A third-generation entrepreneur from a renowned Assam tea planter family, Varun combines deep-rooted industry knowledge with a forward-looking approach to innovation and branding. He holds a Bachelor's degree from the prestigious Shri Ram College of Commerce (SRCC), Delhi University, and a Master of Science in Finance from Lancaster University, UK.
Varun is passionate about building future-ready businesses and driving value through strategic thinking, product innovation, and meaningful customer engagement
He comes from a long line of Indian Tea plantation pioneers in Assam.
He boasts of nearly 20 years of experience in global sourcing, supply chain management and marketing & sales.
For the past 16 years, he has also been running a leading corporate and promotional gifting company.
From the family of the Choukhany’s that spans decades in the tea business, comes the “House of Mystic Forest” that is set to the way the food industry is viewed today.
With a vision to introduce products in the FMCG space that have a novelty and need that no other brand is catering to, the House of Mystic Forest is set to capture hearts globally!
The unique process for our 100% Soluble Premix Tea begins with selecting premium green tea leaves from sustainable farms in Assam. Working directly with farmers ensures fair compensation and environmentally sound practices.
The leaves undergo a proprietary extraction process in our state-of-the-art facility in Dibrugharh, Assam, where we capture the full flavor profile without using artificial additives. Our technology preserves the natural antioxidants and flavor compounds that make tea beneficial.